Mulu is an online platform making content shoppable in real time by enabling advertisers to monetize their content, email and social feeds.
My work with Mulu was expansive and it began when the CEO hired the agency I worked for to build the first version of her app. I was the designer on her project and after a year of working together day-in, day-out we knew we were a special match. I left the comfort of my stable job, sold my house, and moved across country to pursue life in the Startup world.
Mulu is the world's first deep learning platform built specifically to identify millions of commercially available products, however and wherever they're mentioned online. Publishers and bloggers use Mulu to automatically offer the products they mention for sale on the page. Ad platforms use Mulu to show target ads and build user interest graphs. Retailers and curation sites use Mulu to automate their affiliate links around the web and organize their inventory into thousands of curated collections on the fly.
Mulu enables a contextual shopping experience with the MuluBox: a plugin for publishers that works by scanning the content of the page and providing links to related products which can be purchased directly. These ads save time for readers, turbocharge conversions for advertisers, and turn content pages into a more useful destination.
Publishers such as Hearst, Conde Nast, Martha Stewart, Huffington Post, etc. use the MuluBox on their pages. Each box was designed to blend with the brand's page in order to feel seamless and like a part of the content.
Mulu Mini is an interactive sponsorable page for publishers to have Mulu directly on their page, with UGC collections and themed picks. Each Mulu Mini required working with the publisher to choose a theme and celebrity to kick things off.
How it works:
Users could browse, vote, and shop on products all in support of the charity chosen by the publisher.
We aimed to help bring more engagement to publishers' sites with the gamification elements and drive sales to earn money for their selected charities.
Each Mulu Mini could be customized to match the publisher's brand. I created just shy of 23893124 (give or take) of them. Elle, Seventeen, Esquire, Real Simple, Martha Stewart, goop, and Good Housekeeping were among them.
Mulu HQ Interior Design
Given a small budget and free reign on creativity, we scavenged local thrift shops, small boutiques, and of course Craigslist. Upcycled objects, reclaimed furniture and small accessories are what really highlight the personality of this office space interior design.