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Mulu Mini

UI + UX + Design + Art Direction

Mulu Mini is an interactive sponsorable page for publishers to have Mulu directly on their page, with UGC collections and themed picks.

Each Mulu Mini required working with the publisher to choose a theme and celebrity to kick things off. 

 

How it works.

Users could browse, vote, and shop on products all in support of the charity chosen by the publisher.

We aimed to help bring more engagement to publishers' sites with the gamification elements and drive sales to earn money for their selected charities. 

Each Mulu Mini could be customized to match the publisher's brand. I created just shy of 23893124 (give or take) of them.
Elle, Seventeen, Esquire, Real Simple, Martha Stewart, goop, and Good Housekeeping were among them.