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Mulu enables a contextual shopping experience with the MuluBox: a plugin for publishers that works by scanning the content of the page and providing links to related products which can be purchased directly. These ads save time for readers, turbocharge conversions for advertisers, and turn content pages into a more useful destination. 

Publishers such as Hearst, Conde Nast, Martha Stewart, Huffington Post, etc. use the MuluBox on their pages. Each box was designed to blend with the brand's page in order to feel seamless and like a part of the content.