Fashionality

Overview

To accomplished women who want to look beautiful each day, but aren’t style savvy, Fashionality is the personalized digital styling service that provides smart, friendly fashion advice and assistance. Because only Fashionality combines personal stylists who work with women’s existing closets and a proprietary style engine to drive amazing looks every day.

For some women, style seems effortless. The Coco Chanels. The Anna Wintours. The Carrie Bradshaws of the world. But what about the women whom aren’t style savvy? The ones who don’t have the time, confidence or brain space to devote to studying the latest in fashion.

We were tasked with creating a logo that expresses the unique brand personality while connecting with current and prospective Fashionality clients

INSPIRATION WORDS

Simplicity, Powerful, Modern, Bold, Tailored, Functional